This was a great idea. It is offline now. You could fill in the name of someone you know, send it to them, and the movie will be customised using your friends name, location, pictures, all information could be retrieved easily using public information available online through Facebook and other sites. This movie shows an example with somebody name. Its in Dutch. The language is not Russian. It sounds like it.
http://www.youtube.com/watch?v=JExXvXl9owg
 
The English version is here:.