What The assignment was to create a ritual with compatible product-family of ‘holy’ artifacts, which make drinking coffee a unique and meaningful happening that breaks every day life. Why We are in a hurry. It is a pity, but true, society claims high demands, time is money, free time is expensive, there is so much to do in so little time. In this race we loose a little bit of ourselves. Sometimes it is better to slow down, to contemplate, to stop for a while and ask yourself what you are doing. How: Dance Two dancers dwell on the stage. Their movements are hasty and wild. After a while the music goes softer. The underground trembling of a didgeridoo blends in. The dancers calm down. On soft, relaxing sounds the movement of the dancers are easy to follow. They un-haste. To finally stop. Sound Silence. A light beam drops on an empty stage. The surroundings are dark. Suddenly speedy and loud sounds hurries through space. A heavy base is pounding. Fast hard sounds fly in the air. Photos Images of the dance movement are recorded with a photo camera with 15 second opening time. Creating visual lines, matching shape of sound. Product A new coffee cup. The results were seen at 2 February 1999 in the Cultural Center of Delft, Netherlands. A performance of redesigned rituals and matching artifacts. The dance ritual is performed on own composed music which can be listened to in the sound section.