technology, entertainment, design and advertising.

Here is a beautiful example of technology, entertainment, design and advertising coming together. Not the usual 3D projection mapping on a building, but a car projection on a real Toyota Auris. 7 projectors give a true 3D, 360 degree projection mapping experience on all sides of the car, so you could actually walk around and experience the visuals from any angle.
A dynamic animation to deliver the experience, at an intimate event in Shoreditch.
http://www.youtube.com/watch?v=UJ7E7uEZN00